Links to articles featuring original thought leadership as well as interviews, expert commentary, honors, and news.
Thought Leadership
When Designing Useful AI Interfaces, The Metaphor Matters: Idea Flow, 12/11/23
Beyond Demon Mode: The Case For Effective Empathy in Leadership: Idea Flow, 9/23/23
The 7 most overhyped trends of 2022: Fast Company, 12/27/2021
Pod People: What Marketers Need to Know About This New Kind of Family: The Drum, 8/20/20
Mind Journeys: Designing for Cognitive UX: SXSW 2020 presentation (link to quarantine recorded on demand version)
Experts Discuss How Color Plays a Role in Their Lives and Craft: Magenta (video), 2/21/19
You’ve Heard of User Journeys. Get Ready for Mind Journeys: 2020 prediction for Magenta, 12/20/19
Getting to Transformational with Jason Schlossberg: Agencies of the Future podcast (link to audio), 6/23/19
How We All Learn to Stop Worrying and Love Friction: 2019 prediction for Magenta, 1/7/19
How to Tell the Truth Like a Liar: SXSW 2018 solo presentation (link to audio)
Why CES Has Become Less About the Tech and More About the Marketing: PR Council's Firm Voice blog, 2/7/18
Winning Brands Will Incite Passion: 2018 prediction for Magenta, 1/22/18
Why I am (probably) Not Coming Back to SXSW Interactive Next Year: Ad Age, 3/15/16
Cannes Report: What Cannes is (or isn’t) All About: PSFK (2016 - member content)
An Unhappy Meal and an Aborted Business Trip: The New York Times 2/04/13
Just Showing Up is Not Enough at SXSW: PRWeek, 3/12/12
Race for SXSW's 'Big App' Was Over Before it Started: PRWeek 3/09/12
Habits (Jason Schlossberg): PRWeek, 4/01/11
Are Agencies Reaping What We've Sown? Ad Age, 9/30/09
Interviews & Expert Commentary
The Curtain Raiser (Q&A), Huge Moves, 12/01/22
Trends & Insights from SXSW 2022, IPG Critical Intelligence Conversations Podcast, 3/28/22
How Web3 is Changing Creator and Brand Engagement Trends, Respawn Virtual Conference, 2/8/22
SEGD Xlab Speaker Interview: Emily Wengert and Jason Schlossberg: SEGD.com, 1/29/21
Technology Takes Truth to Another Level: PRWeek, 1/11/21
How To Find Creative Inspiration In A Pandemic: PRovoke Media, 10/5/20
How To Go Big, What Smaller Brands Can Learn from Their Larger Competitors: ANA Magazine, 5/29/20
Why You Need to Always Be Questioning Yourself: Entrepreneur, 4/2/18
Can You Keep Your Meeting to Five Minutes? The Wall Street Journal, 11/7/17
Agency of the Future Roundtable: The Holmes Report, 10/31/17
The 'Rosé All Day' Movement Is Trivializing Alcoholism: Munchies, 9/30/17
Small Brands Are Finding it Harder to Get Verified on Instagram: Digiday, 9/18/17
Facebook’s Hated for Copying Snap, So Why Don’t People Care Apple Steals From Amazon? The Observer, 6/01/17
What Brands Can Learn From This Botched Swimsuit Giveaway: Adweek, 5/04/17
The PRWeek Podcast: Jason Schlossberg Discusses Post-Election Comms & Best Places to Work: PRWeek, 12/2/26
The PRWeek Podcast: On The ground in Cannes with Jason Schlossberg: PRWeek, 6/24/16
SXSW: Brands & Agencies On Content, Marketing & Interactive: The Holmes Report, 3/14/16
Chief Creative Officer on Why Communicators Must Have Designer Mindsets: PSFK (3/16 - Member content)
Here's to the Biggest Star of Super Bowl 50 Marketing: You: PRWeek, 1/15/16
Five Things We Learned at PR360: PRWeek, 5/11/15
Upgrade Policy Changes Last Straw for Some Frequent Flyers: Reuters, 4/15/15
Can a New Global Campaign Help Coca-Cola Sell More Soda? Adweek, 3/27/15
The One Word to Avoid in Any Body-Image Campaign: PRWeek UK, 11/7/14
5 Things Agencies Taught Us This Week: Digiday, 10/23/14
Steve Jobs 'Pitched' Own Time Cover Stories (PR industry reacts to his death): PRWeek 10/6/11
Netfilx's Attempt at 'Transparency' Angers Consumers, Hurts Brand: Ad Age, 9/21/10
Jay-Z vs. Spike Lee: Nets May Have the Edge: The New York Times, 7/1/10
Mad Maniacs: NYC Crazy For Sharp-Dressed 'Mad Men': New York Post, 8/11/09
Boutique PR Agencies Find Opportunities: PRWeek, 1/19/09
Accolades, News & Client Work
Jason Schlossberg launches creative agency The ReadyMade Company: PRWeek, 2/14/24
How Jason Schlossberg Became Huge’s Web3 Guru — AdAge Marketing Trailblazer 2023: AdAge, 5/08/23
Why Pantone turned its 2023 Color of the Year into a $1 million immersive experience: Fast Company, 12/02/22
Pantone’s Color of the Year is ‘magentaverse’: Fast Company, 12/01/22
The metaverse is design’s new frontier. Here’s what designers need to know: Fortune’s Business by Design newsletter, 6/7/22
Creating a Color of the Year for All Time and Space: The New York Times, 4/21/22
Pantone and Artist Polygon1993 Turn Color of the Year Into an NFT: WWD, 3/8/22
Verizon and Huge Win a 2022 Bronze Award for Responsible Technology/Innovation: Anthem Awards, 2/15/22
Behind the Scenes at Art Basel Miami: The Biggest IRL Metaverse Party Yet: Time, 12/09/21
Pantone’s Color of the Year is Y2K all over again: Fast Company, 12/08/21
Full Transparency By Verizon Receives an Honorable Mention in the Experience Innovations Category: Fast Company’s Next Big Things in Tech, 11/18/21
Art Basel in Miami Beach to Host First 'Interactive' NFT Exhibition in New Collaboration with Blockchain Tezos: The Art Newspaper, 11/09/21
Verizon and Huge Win a 2021 Design For Good Merit Award for Full Transparency By Verizon: The ADC Awards, 6/9/21
Verizon and Huge Win a 2021 Innovation & Transformation Bronze Pencil for Full Transparency By Verizon: The One Club, 5/27/21
Verizon and Huge Win a 2021 Best Telecommunications Campaign Sabre Award for Its Work on Full Transparency By Verizon: Provoke Media, 5/11/21
Full Transparency By Verizon Receives an Honorable Mention in the AI and Data Category: Fast Company’s World Changing Ideas 2021, 5/04/21
Pantone and Huge Win 2021 PRWeek Awards for Best in Creative Excellence and Best Promotional Event: PRWeek, 3/18/21
The 2020 Innovator 25 List: Jason Schlossberg: PRovoke Media, December 2020
Early Warning and Huge win a 2020 Best Financial Communications PRSA Silver Anvil Award for Its Work on Zelle: PRSA.org, 10/27/20
Early Warning and Huge Win Innovation Sabre for Data Rules Everything Around Me (D.R.E.A.M): How Zelle® used Data to Make “Everyday Better”: PRovoke Media, 2/13/20
Twitter’s #BrandBowl54: Pantone Wins the #Connect Award: Adweek, 2/3/20
Classic Blue is Pantone’s 2020 Color of the Year: Adweek, 12/5/19
Pantone Taps Huge for Global ‘Earned-First” Campaigns: Campaign US, 5/29/19
Huge Named One of the Most Powerful Tech Communications Firms of 2018: The Observer, 12/14/18
Huge named 2018 North American Digital Agency of the Year: The Holmes Report, 5/1/18
Agency Identity Crisis Represents Danger and Opportunity: PRWeek, 1/19/18
These 5 PR Agencies Want to Put Traditional Agencies Out of Business: The Observer, 12/13/17
Digital Agency Huge Taps Jason Schlossberg to Build PR Offering: The Wall Street Journal, 4/27/17
Growing Appreciation for P.R. on Madison Avenue: The New York Times, 9/8/10 (Kwittken gets Acquired by MDC Partners)
The 2014 Innovator 25 List: Jason Schlossberg: The Holmes Report, 2014
PRWeek's 2009 40 Under 40: Jason Schlossberg: PRWeek, 2009
Euro RSCG Magnet Forms Nontraditional Unit: The New York Times, 8/30/05