JASON SCHLOSSBERG

Marketing Innovation professional

Jason
schlossberg

Brand builder.
Servant leader.
Interdisciplinary thinker.
Client whisperer.
Action-biased.
AdAge Web3 Marketing Trailblazer.
Named one of the 25 most innovative people in comms (twice).
Really good at ordering for the group at restaurants.


Links to articles featuring original thought leadership as well as interviews, expert commentary, honors, and news. 

Thought Leadership

When Designing Useful AI Interfaces, The Metaphor Matters: Idea Flow, 12/11/23

Beyond Demon Mode: The Case For Effective Empathy in Leadership: Idea Flow, 9/23/23

The 7 most overhyped trends of 2022: Fast Company, 12/27/2021

Pod People: What Marketers Need to Know About This New Kind of Family: The Drum, 8/20/20

Mind Journeys: Designing for Cognitive UX: SXSW 2020 presentation (link to quarantine recorded on demand version)

Experts Discuss How Color Plays a Role in Their Lives and Craft: Magenta (video), 2/21/19

You’ve Heard of User Journeys. Get Ready for Mind Journeys: 2020 prediction for Magenta, 12/20/19

Getting to Transformational with Jason Schlossberg: Agencies of the Future podcast (link to audio), 6/23/19

How We All Learn to Stop Worrying and Love Friction: 2019 prediction for Magenta, 1/7/19

How to Tell the Truth Like a Liar: SXSW 2018 solo presentation (link to audio)

Why CES Has Become Less About the Tech and More About the Marketing: PR Council's Firm Voice blog, 2/7/18

Winning Brands Will Incite Passion: 2018 prediction for Magenta, 1/22/18 

Why I am (probably) Not Coming Back to SXSW Interactive Next Year: Ad Age, 3/15/16 

Cannes Report: What Cannes is (or isn’t) All About: PSFK (2016 - member content) 

An Unhappy Meal and an Aborted Business Trip: The New York Times 2/04/13

Just Showing Up is Not Enough at SXSW: PRWeek, 3/12/12

Race for SXSW's 'Big App' Was Over Before it Started: PRWeek 3/09/12

Habits (Jason Schlossberg): PRWeek, 4/01/11

Are Agencies Reaping What We've Sown? Ad Age, 9/30/09                                                                         

 

Interviews & Expert Commentary

The Curtain Raiser (Q&A), Huge Moves, 12/01/22

Trends & Insights from SXSW 2022, IPG Critical Intelligence Conversations Podcast, 3/28/22

How Web3 is Changing Creator and Brand Engagement Trends, Respawn Virtual Conference, 2/8/22

SEGD Xlab Speaker Interview: Emily Wengert and Jason Schlossberg: SEGD.com, 1/29/21

Technology Takes Truth to Another Level: PRWeek, 1/11/21

How To Find Creative Inspiration In A Pandemic: PRovoke Media, 10/5/20

How To Go Big, What Smaller Brands Can Learn from Their Larger Competitors: ANA Magazine, 5/29/20

Why You Need to Always Be Questioning Yourself: Entrepreneur, 4/2/18

Can You Keep Your Meeting to Five Minutes? The Wall Street Journal, 11/7/17

Agency of the Future Roundtable: The Holmes Report, 10/31/17

The 'Rosé All Day' Movement Is Trivializing Alcoholism: Munchies, 9/30/17

Small Brands Are Finding it Harder to Get Verified on Instagram: Digiday, 9/18/17

Facebook’s Hated for Copying Snap, So Why Don’t People Care Apple Steals From Amazon? The Observer, 6/01/17

What Brands Can Learn From This Botched Swimsuit Giveaway: Adweek, 5/04/17

The PRWeek Podcast: Jason Schlossberg Discusses Post-Election Comms & Best Places to Work: PRWeek, 12/2/26

The PRWeek Podcast: On The ground in Cannes with Jason Schlossberg: PRWeek, 6/24/16

SXSW: Brands & Agencies On Content, Marketing & Interactive: The Holmes Report, 3/14/16

Chief Creative Officer on Why Communicators Must Have Designer Mindsets: PSFK (3/16 - Member content)

Here's to the Biggest Star of Super Bowl 50 Marketing: You: PRWeek, 1/15/16

Five Things We Learned at PR360: PRWeek, 5/11/15

Upgrade Policy Changes Last Straw for Some Frequent Flyers: Reuters, 4/15/15

Can a New Global Campaign Help Coca-Cola Sell More Soda? Adweek, 3/27/15

The One Word to Avoid in Any Body-Image Campaign: PRWeek UK, 11/7/14

5 Things Agencies Taught Us This Week: Digiday, 10/23/14

Steve Jobs 'Pitched' Own Time Cover Stories (PR industry reacts to his death): PRWeek 10/6/11

Netfilx's Attempt at 'Transparency' Angers Consumers, Hurts Brand: Ad Age, 9/21/10

Jay-Z vs. Spike Lee: Nets May Have the Edge: The New York Times, 7/1/10

Mad Maniacs: NYC Crazy For Sharp-Dressed 'Mad Men': New York Post, 8/11/09

Boutique PR Agencies Find Opportunities: PRWeek, 1/19/09

 

Accolades, News & Client Work

Jason Schlossberg launches creative agency The ReadyMade Company: PRWeek, 2/14/24

How Jason Schlossberg Became Huge’s Web3 Guru — AdAge Marketing Trailblazer 2023: AdAge, 5/08/23

Why Pantone turned its 2023 Color of the Year into a $1 million immersive experience: Fast Company, 12/02/22

Pantone’s Color of the Year is ‘magentaverse’: Fast Company, 12/01/22

The metaverse is design’s new frontier. Here’s what designers need to know: Fortune’s Business by Design newsletter, 6/7/22

Creating a Color of the Year for All Time and Space: The New York Times, 4/21/22

Pantone and Artist Polygon1993 Turn Color of the Year Into an NFT: WWD, 3/8/22

Verizon and Huge Win a 2022 Bronze Award for Responsible Technology/Innovation: Anthem Awards, 2/15/22

Behind the Scenes at Art Basel Miami: The Biggest IRL Metaverse Party Yet: Time, 12/09/21

Pantone’s Color of the Year is Y2K all over again: Fast Company, 12/08/21

Full Transparency By Verizon Receives an Honorable Mention in the Experience Innovations Category: Fast Company’s Next Big Things in Tech, 11/18/21

Art Basel in Miami Beach to Host First 'Interactive' NFT Exhibition in New Collaboration with Blockchain Tezos: The Art Newspaper, 11/09/21

Verizon and Huge Win a 2021 Design For Good Merit Award for Full Transparency By Verizon: The ADC Awards, 6/9/21

Verizon and Huge Win a 2021 Innovation & Transformation Bronze Pencil for Full Transparency By Verizon: The One Club, 5/27/21

Verizon and Huge Win a 2021 Best Telecommunications Campaign Sabre Award for Its Work on Full Transparency By Verizon: Provoke Media, 5/11/21

Full Transparency By Verizon Receives an Honorable Mention in the AI and Data Category: Fast Company’s World Changing Ideas 2021, 5/04/21

Pantone and Huge Win 2021 PRWeek Awards for Best in Creative Excellence and Best Promotional Event: PRWeek, 3/18/21

The 2020 Innovator 25 List: Jason Schlossberg: PRovoke Media, December 2020

Early Warning and Huge win a 2020 Best Financial Communications PRSA Silver Anvil Award for Its Work on Zelle: PRSA.org, 10/27/20

Pantone and Huge Win Two Sabres for Best Fashion & Beauty Campaign and Best B2B Marketing Campaign for Pantone Color of the Year 2020 Multi-sensory Experience and Launch: PRovoke, 5/28/20

Early Warning and Huge Win Innovation Sabre for Data Rules Everything Around Me (D.R.E.A.M): How Zelle® used Data to Make “Everyday Better”: PRovoke Media, 2/13/20

Twitter’s #BrandBowl54: Pantone Wins the #Connect Award: Adweek, 2/3/20

Classic Blue is Pantone’s 2020 Color of the Year: Adweek, 12/5/19

Pantone Taps Huge for Global ‘Earned-First” Campaigns: Campaign US, 5/29/19

Huge Named One of the Most Powerful Tech Communications Firms of 2018: The Observer, 12/14/18

Huge named 2018 North American Digital Agency of the Year: The Holmes Report, 5/1/18

Agency Identity Crisis Represents Danger and Opportunity: PRWeek, 1/19/18

These 5 PR Agencies Want to Put Traditional Agencies Out of Business: The Observer, 12/13/17

Digital Agency Huge Taps Jason Schlossberg to Build PR Offering: The Wall Street Journal, 4/27/17

Growing Appreciation for P.R. on Madison Avenue: The New York Times, 9/8/10 (Kwittken gets Acquired by MDC Partners)

The 2014 Innovator 25 List: Jason Schlossberg: The Holmes Report, 2014

PRWeek's 2009 40 Under 40: Jason Schlossberg: PRWeek, 2009

Euro RSCG Magnet Forms Nontraditional Unit: The New York Times, 8/30/05