Forging New Paths To Build a Better Future for PR and Communications
Presenting, "How to tell the truth like a liar," to a packed audience at SXSW Interactive in 2018.
Jason has been on a 20+ year journey to help his clients and colleagues embrace a modern communications approach that can transform their businesses, their industries, and the lives of their customers. In 2017, this journey brought him to Huge, the global design and innovation firm, where he was tasked with building a client-facing communications craft.
By merging Huge’s existing editorial, social, and influencer teams with a new “earned creative” team, Jason has been the driving force behind the creation of the company’s fast-growing and award-winning Strategic Communications craft. Jason and the Strategic Communications craft ensure that the campaigns, communications, and products created by Huge are purpose-built with novelty, relevance, and talkability from the start, while being designed to mitigate reputational risks — before entering the market. As such, Jason and his team have helped to engineer some of Huge’s most high-profile and creative engagements over the past five years, including Pantone’s first multi-sensory Color of the Year, and Full Transparency by Verizon, an open-source, blockchain-based product designed to restore corporate transparency and rebuild public trust in online information. Additionally, as a member of the global leadership team at Huge, and the acting editor-in-chief of Magenta, Huge’s external publishing platform, Jason plays a central role in helping to set Huge’s thought leadership agenda.
Prior to joining Huge, Jason was the chief creative officer of Kwittken, an award-winning communications firm that he co-founded in 2005. He was a key architect of its unprecedented growth and success. For almost 12 years, Jason was responsible for the development and evolution of Kwittken's unique IP and positioning. The industry took notice. Under Jason's leadership, Kwittken was named a PRWeek Small Agency of the Year finalist (2015), an In2 Sabre Most Innovative Agency of the Year finalist (2015), The Holmes Report’s Small Agency of the Year, Americas, (2014); a PRWeek Best Place to Work (2013); PRWeek’s Boutique Agency of the Year (2011), The American Business Award’s PR Agency of the Year (2011); and The Holmes Report’s Multi-specialist Agency of the Year (2011)
Before co-founding Kwittken, Jason was at Middleberg + Associates/Euro RSCG Magnet (now Havas PR), where he led the agency's Health & Human Capital practice and co-founded PopWorx, a non-traditional communications practice. In 2003, he led the PR efforts for Euro RSCG's research on the emergence of “Metrosexuals,” helping to create one of the year's biggest buzzwords.
Jason was named to PRWeek’s 40 Under 40 list in 2009, and identified by PRovoke Media as one of the 25 most innovative people in communications in 2014 and 2020 (only three people have received this honor twice). He regularly speaks at global conferences including SXSW, and is a frequent contributor to industry trades and podcasts, as well as national and regional outlets including The New York Times, Fast Company and The Wall Street Journal.
Jason has a Master of Arts in Cinema Studies from New York University and a Bachelor of Arts in Socio-Cultural Anthropology from UC San Diego. He lives in New York with his wife, Lindsay.